Saturn Car Case Review - 2451 Words

Table of Contents I. Introduction 3 II. Wake-up call 3 III. Advanced Product Design Team 4 IV. Common Threads of Success 5 V. Business and Marketing Strategy 8 VI. Challenges for Saturn 10 VII. Future for Saturn 12 VIII. Conclusion 13 IX. Bibliography 14 Introduction/Overview: America did not alone invent automobile, but America had been the leader in the automobile technology and manufacturing for several decades. During that time, American automobiles shared their technology and know-how with Japanese and German manufacturers. And, American companies did not pay a great attention to what Japanese and German manufacturers have learned from their American counterparts. During 1940s,†¦show more content†¦Instead, Saturn wanted to establish itself as a quality car manufacturer that will attract consumers. Also, at Saturn, the management and employees have enjoyed a fruitful relationship. The United Auto Workers Union (UAW) and the management at General Motors/Saturn wanted the company Saturn to succeed. This has resulted in establishing a partnership between the employees and management in an unprecedented way. All the important business decisions were made by both employees and management with a coordinated consensus. All the employees at Saturn pl ant had a rigorous training program, which focuses on team work, quality and productivity. Saturn has adopted a new way to assemble a car, the assembly line can be raised or lowered to improve time and efficiency of employees. Also, the assembly flooring was made of wood to make easier for the feet of employees. All Saturn employees have to go through 350 hours of training; they are constantly exposed to the common threads of success and the Saturn mission, philosophy and values. 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